ABOUT US
Well Plated by Erin Clarke is a healthy, family-friendly recipe brand with a loyal community of 540K+ on Instagram. Erin’s recipes are well tested (no IG fails here), and her goal is to make healthy eating approachable, craveable, and of course delicious! We are looking for someone with video and editing experience to film and edit content into ready-to-post-reels.
THE ROLE
You’ll produce 8 Instagram reels a month, start to finish. That means filming a batch of content at Erin’s home across 2 to 3 shoot days (an iPhone is fine for filming), then editing each reel into a polished, post-ready video. Because you’re the editor, you’ll shoot with the final cut in mind, capturing exactly the shots and coverage each reel needs. You’ll deliver the final video product, then Erin will handle the actual posting.
WHAT YOU’LL DO
Film 8 reels’ worth of content per month at Erin’s home, batched into 2 to 3 shoot days
Direct Erin on camera and shoot with the edit in mind, so you get every shot you’ll need
Edit each reel into a finished, post-ready video: cut to the beat, clean and fast-paced
Add all on-screen text and captions
Sync in Erin’s voiceover
Recommend the audio or trending sound to use, so Erin can add it when she posts
Deliver the finished reels ready to publish
YOU’RE A GREAT FIT IF YOU
Have real experience filming food and making it look crave-able (this is a must, please show us food work in your samples)
Are a strong short-form editor with reels or TikToks you can show us
Also shoot well, and understand how filming and editing work together
Know what makes a visual hook land and can match a fast, clean, on-trend style
Keep up with Instagram audio and format trends
Are comfortable directing talent and running an efficient shoot
Are reliable, organized, and easy to work with in a home setting
Love food!
NICE TO HAVE (NOT REQUIRED)
Your own camera (iPhone is fine)
Ideas for our content
LOGISTICS
8 finished reels per month, delivered ready to post
2 to 3 filming days per month at Erin’s home in Park City, UT, scheduled together based on both calendars. Filming must be on-site; editing can be done remotely
Compensation to be a flat monthly fee, not hourly
We’ll start with a paid trial: one shoot day and a couple of finished reels, so we can both make sure it’s a fit
TO APPLY
Send an email containing each of the below to [email protected]. Applications without example reel-style videos will not be considered, and you will not receive a response.
Your resume
A short note about yourself and why this role interests you
3 to 5 examples of reels you filmed and edited (please include food content, it’s the core of this role)
3 to 5 ideas for on-trend reels that Well Plated could publish on Instagram
Well Plated is a healthy, family-friendly recipe brand founded by Erin Clarke. We create tested recipes and short-form food videos that make real, wholesome cooking approachable, affordable, and DELICIOUS for busy families. The recipes are shared with millions at wellplated.com, as well as on social media, including a community of 550K+ followers on Instagram and TikTok and 1 million on Facebook.