The original Cole Sport opened at the Park City Mountain Resort in October 1982. Over the following 14 years, the company expanded to four stores in the Park City and Deer Valley area. Gary’s motivation was to build his own business around a sport and lifestyle that he loved, while also filling the void of a high profile, fashion forward, customer service based ski shop. Cole Sport has become a fixture in the Park City area due to this initial vision, strong community involvement, and commitment to eco-friendly practices. Cole Sport remains a family owned business, with Gary, Jana, and their two sons actively involved. The greater family extends to the large, core management group that averages over 15 years with the company and our great employees that share the same enthusiasm, vision, and values that make Cole Sport unique. Come see us when you visit the Park City and Deer Valley area!

Customer Service, Unique Fashion, Technology & Passion

Customer service is more than just being attentive to customers. It is listening, respecting and being honest with them. From the sales floor to our rental departments, customer service is our highest priority. And yes, fashion and technology can coexist! Our buyers travel the world to bring you the latest in fashion and function for our unmatched apparel selection and our handpicked and tested equipment.

Cole Sport also has one of the most in-depth custom boot fitting departments around. We have the knowledge and technology to custom fit anyone: from World Cup athletes to recreational skiers and riders. Your comfort is guaranteed. Our rental and demo departments (ski, snowboard, and bikes) offer vast inventories of equipment plus convenient “on hill” locations to service all your needs throughout your vacation.