We Norwegians

We Norwegians is a premium Norwegian knitwear brand founded in Voss, Norway. We specialize in merino wool and skiwear, creating timeless sweaters, base layers, and outerwear designed for both the slopes and everyday life. Our first brand store opened in Park City, Utah in 2018. In recent years we've also added additional retail locations in Aspen, Colorado, and London. Alongside our retail presence, we are expanding rapidly online and continuing to grow in the wholesale space across the United States. We Norwegians is a company with a ton of opportunity to grow for someone with ambition.